“Because of the lack of success in finding and articulating such moral authority in a way that has encouraged Christians to be more generous, the risk is that Christian fundraisers will resort to other approaches for motivating donors. Yet these approaches may not only fail to engage potential donors on the ground of faith but may, even worse, actually encourage attitudes toward giving and patterns of giving that are contrary to the teachings of the Gospel. And sadly, these approaches to fundraising, when taken to the wider public in attempts to solicit funds from them, will give a false impression of the faith and values of most Christians as well.”
Thomas H. Jeavons and Rebekah Burch Basinger in Growing Givers’ Hearts: Treating Fundraising as Ministry (San Francisco: Jossey-Bass, 2000) 67.